In May, we announced that our new name would be one that unites all our entities. Canopy was chosen because it is all-encompassing of our mission, services and resources. It also signifies the "coverage" we offer our members.
Here are just a few examples of how our canopy of services "covers" our members’ needs:
Throughout the Charlotte region stretches one of the most impressive tree canopies found in an urban area of the United States. It blankets 46% of the land with a goal of 50% by 2050. This natural protection that ascends overhead symbolizes our longstanding legacy we’ve always delivered to our members: an environment where you’re shielded from the harsh elements of the market and can receive professional training, support, resources and access to a sprawling business network.
Where all are welcome to come congregate, thrive and succeed under the canopy. Our new state-of-the-art headquarters is designed to do just that.
When we announced the name change, we did not have the final logos and colors. The new logos and colors were approved at the Association Board of Directors meeting on June 27, 2019.
We continue to work through NAR’s approval process to change our name to Canopy Realtor® Association. To launch our newly-branded family, we have incorporated a housing icon into our current name. The following logos are under the "canopy" brand.
The Canopy Real Estate Institute logo represents the Association’s commitment to education and professional development. The legacy of the Mingle name will live on through the annual presentation of the Vane Mingle Rookie of the Year award.
The Canopy Housing Foundation logo represents the Association’s commitment to creating a community where all housing needs are met and where Realtors® and the community together can make an impact through advocacy, education, funding and leadership.
The Canopy MLS logo places emphasis on "MLS" vs. where the MLS is located. This logo was intentionally designed to support our regionalization. The blue is representative of Carolina blue skies and our infinite opportunities for growth.
"Opportunity" represents our belief in homeownership. And our foundation’s legacy of creating a community where all housing needs are met.
For our members we provide the "opportunity" to learn and grow in their profession.
"Resides" is helping people take up residence in a place they call home.
Over the next several months you will see a transition to our new brand.
We look forward to showcasing how "opportunity resides here" for all our members and subscribers!
Your feedback is always welcome, so please email me at President@carolinahome.com.
2019 President, Charlotte Regional Realtor® Association and Canopy MLS